Camp Brigitte is an indigenous-owned lodging and vacation located in upper west Ontario. A prime destination for overnight stays, gatherings/parties, hunting, bonfires, and winter activities. Looking for a logo they wanted to show their key focus on family and friends integrating with nature.
This is a work I did with the Bloom + Brilliance team you can see here.
3 different mock logos
A main focus with this client was wanting to include key elements of the camp and activities there in the logo; trees/forest, people, animals, and the cabin itself.
I first experimented with 3 different looks to the logo and placement/amount of elements. The first more of a badge look and focusing on the deer and 1 person, the second a much more full logo with a full scene including the cabin, and third a simplistic linear logo; with each element specifically shaped.
Choosing to move forward with the circular logo I worked on different variations, pulling the girl back from the previous designs and adding another child, and experimenting with a variation including winter activities.
Then moving forward with the help of Janelle Desrosiers we transitioned it into the final version. Pulling the deer and children more forward, centering the bonfire infront of the cabin, and brightening the colours.
